Thursday, June 25, 2015
The Marketing Go-Round
Buy this, sign up for that, learn about this, post your book here, videos, podcasts, blogs, vlogs, websites...ugh.
So I buy a couple of books on marketing which sometimes are retreads of each other. And I dig through advertisers to figure out which ones might work for me. I spend a little of my tiny marketing budget to purchase an ad or two. But other people are saying it takes 4, no 5, no really 10 books before you should worry about advertising.
In the mean time, only a handful of people have bought my books. And even fewer have reviewed them.
And then the new meme is connecting with the reader. Send out newsletters. Chat with your readers on your blog. Research people who have bought books like yours and reach out to them. (Sounds like cyber stalking to me) More research, more time spent digging through different sites looking for that golden needle in a haystack.
So expect to see some changes in the blogs and other places. I am sorting through a lot of new information trying to figure out what is the least painful for me.
Do people really like to be in contact with their favorite authors? Tell me how you feel about that.