I am experimenting with having my mysteries "wide", that is at various retailers instead of exclusive to Amazon. To launch this, I lowered the price on the White Lies ebook to 99cents. You can now find it online at Barnes and Noble, Apple, Kobo and others in addition to Amazon.
The market keeps changing and I am doing my best to stay abreast of it. New opportunities for advertising pop up and get overrun in no time. The author blogs and forums that I follow usually tout the latest trend and warn when it is no longer effective. But it all still feels like I'm running uphill in loose sand.
And it all comes down to product, which I am told, I need a lot more of, so I'm off to do writing.