Every now and then I try to pick up new authors / stories / series.
As an author, looking for new readers, I hope this gives me some karma points. But it's also a way to expand my personal horizons.
As an experiment, sometimes it works out and sometimes meh. Since the explosion of Indies on the market, there are a lot more niches out there. Back in the stone age, when books were curated by publishers, the oddball niches were weeded out. Now there are so many I can't keep up.
I recently fell into a pile of magic/science fiction books. Wow. And very cool. I plan to work my way through them as Facade sort of falls into that category. I was trying to figure out some marketing when I discovered them. And as a treat, I get to read all my competition. Although, not all of them are true comparables.
Having all these niches and sub-sub-categories can get very confusing. I look at the books listed and sometimes they don't fit at all. That could be authors squeezing their book into a more popular category for better discovery. But that's a bad idea, because if I want a magic / science fiction book and they give me space marines, I'm not going to be happy.
So I am still experimenting with the marketing. Still learning new things all the time. And this time, I get to enjoy myself along the way.